Groupe IDAIA IDAIA_Group
Briefly
09/11/2020
Nouveau communiqué : Maîtrise de son marché et la gestion des risques BtoB en période de crise. A découvrir sur notre espace Presse.
19/10/2020
En replay : webinars data-driven marketing désormais disponibles. Plus d’infos sur notre article de septembre 2020 !
01/10/2020
Le Groupe IDAIA lance la 2ème édition de son enquête sur la maturité data des entreprises (cf. article du 1er octobre).
Blogs
#Marketing
Culture Data
Blog for and by committed marketers: value-added content to share ideas, successful practices, case studies, business intelligence...
Le scoring marketing : de la prédiction à la réalité
By Philippe Turco
14/02/2023
[RÉSULTATS ENQUÊTE] : LE NIVEAU DE MATURITÉ DATA DES ENTREPRISES A PROGRESSÉ EN 2022
By Lyvahne YANG-TING
14/02/2023
Augmentez vos conversions web grâce au tandem Data quality & UX design
By Bernard Segarra
14/02/2023
#Dev and Design Web
Labow
And inspiring blog by digital enthusiasts: new digital trends, favourites, tools, best practices....
White papers
#Marketing
BOOST YOUR BTOB BUSINESS WITH DATA
Discover in 8 steps how to bring data to life for a business accelerating customer experience. Access 48 pages of analysis, advice and customer focus!
#Connaissance client
THE LITTLE BOOK OF CUSTOMER KNOWLEDGE FROM A HUMAN PERSPECTIVE
Get to know your customers, it’s child's play with data or how to move from person to human. Discover through this little book, an invitation to think differently.
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