For more than 30 years, the IDAIA Group has been supporting companies in their customer marketing and sales performance strategies with its innovative and interconnected divisions of data, customer knowledge, marketing communication activation and technological solutions. By combining strategic consulting and operational excellence, the IDAIA Group offers high-performance applications to invent more effective, more engaging and more personalised marketing.

Leverage
your potential

Activate
the most relevant data

Refine
your targeting

Recruit
new customers

Build loyalty
and engage your customers

Optimize
your marketing budget

The effectiveness of the data and marketing alliance is no longer necessary to trigger the activation of new targets in order to develop your customer portfolio.
Your business is unique. Our ambition? Whatever the phase of your company’s life cycle, the IDAIA Group imagines, designs and pilots with you the systems that will enable you to recruit, retain and develop your customers.

Going further in

Discover our expertise in detail