Data quality and volume are no longer sufficient to guarantee the success of a marketing communication operation. The IDAIA Group embraces your goals to imagine, build and run your cross-channel activation and loyalty programmes. By combining advice, strategy, data, technology and creativity, the IDAIA Group’s teams design concrete applications that lead to better knowledge, better targeting, better appeal and better sales.

  • Consulting and strategy: support in strategic thinking to make the difference, lay out a vision and accompany deployment;
  • Design and manage communications programs in line with the challenges of your market;
  • Activation and customer experience management devices ;
  • Loyalty schemes: actions oriented towards your customers. It can be sponsorship schemes, paper or electronic newsletters, media, catalogues, websites or blogs, videos, management of your social networks, etc.

The IDAIA Group supports you from A to Z in these projects, from the definition of the objectives and the target, through the creation of the discourse and the supports up to the operational implementation and the restitution of the results.

To attain its full potential, data must be open. Enhanced by the vision of a communication strategist, a designer,… data attains its full potential, unleashes opportunities and makes the difference.

Benoit Vinzent and Matthieu Verdier
Adgency Directors of the IDAIA Group