Régis Barbier
1988
The adventure begins !

Birth of the CARTÉGIE company and creation of the
French data warehouse

Data processing

Specialisation in French DATA processing
BtoB marketing

Géomarketing
1995
Use of geomarketing
techniques

and inauguration of the Paris offices

2001

Expertise
extended to French BtoC data enrichment

Construction / development
of the French data warehouse

BPI France
2010
1st bipfrance excellence
label
2013
Strategic change

New expertise in customer knowledge through the acquisition of several companies

New expertise
in branding /
digital

through the acquisition of a PR company

Big Data Lab
2015
Inauguration of a
big data lab cell

dedicated to big data and marketing applications

2017
The strength of a group

New acquisition of a
PR company, resolutely data-driven

2018

A new
value chain

DATA
CUSTOMER KNOWLEDGE
MARKETING ACTIVATION
COMMUNICATION
TECHNOLOGIES

2019
New name,
new adventure

The CARTÉGIE Group celebrates its 30th anniversary
and changes its name to

IDAIA GROUP
Today FRENCH, INDEPENDENT & UNUSUAL.
FOR 30 YEARS....
  • 100
    EMPLOYEES
  • 4
    sites
  • 450
    SMALL AND MID-SIZED BUSINESS CUSTOMERS & KEY ACCOUNTS
  • 18 M€
    TURNOVER
  • 10% C.A.
    R&D