Our subsidiaries
The power of a group
The company structures its value chain around data, digital technologies, and marketing, including customer intelligence. With their strong expertise in data management, as well as the quality and volume of their data capital, the group and its subsidiaries offer their audience a comprehensive range of exclusive services.
Data consulting & digital transformation
The consultants at IDAIA Group support businesses by providing expert advice in data strategy and digital transformation, focusing on data management, CRM, technologies, data marketing, business, and prospecting. IDAIA Group is the developer of a suite of software solutions that enable efficient data usage.
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Data management & data marketing
CARTÉGIE is a specialist in data processing and data quality, with its longstanding teams offering over 30 years of experience. The Cartégie data marketing division also creates original, contextualized, and high-performing data-driven prospecting solutions for its clients, leveraging the full potential of its Data Factory.
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Customer insights & 360° CRM vision
BASE PLUS specializes in analyzing, comparing, and understanding your customer data and sales to establish a robust reference framework aimed at enhancing customer knowledge within your company. Our services include audits, segmentation, data matching and scoring, the Néoprisme® typology, satisfaction surveys, data visualization, and much more!
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File rental
EUROPROGRÈS offers file rental for prospecting focused on major brands, as well as the creation of thematic file plans for multi-channel campaigns. Our subsidiary also supports your communication efforts through its offline specialties: mail inserts and press insertions.
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Customer relationship solutions
PN DATA develops production techniques and custom solutions in direct marketing, aiming to provide advertisers with a comprehensive, cross-functional approach for customer acquisition, reactivation, and loyalty. Services include secure hosting and flow automation.
Learn more4 subsidiaries with complementary expertise for a comprehensive overview of big data marketing services